10:00 A.M. - 1:00 P.M.

Greening of Your Data Center: Deploying Wider Temperature Limits, Free Cooling

There are plenty of opportunities to save energy in data centers. Data centers are using an increasing amount of the total energy used by commercial facilities. However, these increases have a downside in that they have caused a significant increase in the power required and the heat dissipated by the computing equipment, such that it is becoming very difficult to power and cool these systems in data centers or telecommunications rooms. This workshop examines the best practices for data center energy efficiency by focusing on thermal guidelines for data processing and using technologies such as free cooling. Participants will gain an understanding of equipment environment specifications while learning methods for measuring performance and developing means to evaluate effectiveness of data center cooling.

Strategies for optimizing the air temperature should begin with control of the supply air temperature as opposed to return air. The new 2011 ASHRAE environmental envelopes will be described. At the micro-level, IT equipment heat dissipation is controlled by board level thermal management devices (fans & heat sinks) such that the inlet air temperatures to the equipment becomes the determining factor for keeping equipment within thermal operating tolerances. In addition, supply air bypass into the return airstream and thermal gradients across the height of the rack structure further distance return air temperature from efficient supply air performance. Relocating control components from a return air location to the supply will allow discharge air temperatures to be optimized based on both IT equipment cooling requirements and mechanical refrigeration energy consumption. Increased supply air temperatures to the IT equipment may also extend the number of hours of free cooling / economizer availability. These opportunities can encompass simplistic system architectures using remote dry coolers or more complex systems with central chilled water plants.

Attending this workshop will help attendees to make an immediate impact on data center energy consumption.

Roger Schmidt
IBM Fellow and
Past Chair ASHRAE TC 9.9

Don Beaty
President
DLB Associates and
Past Chair
ASHRAE TC 9.9

2:30 P.M. - 5:00 P.M.

Fluid Mechanics 101: Fundamentals of Cooling Airflow in a Data Center

This tutorial session will introduce basic concepts of air velocity, airflow rate, pressure, and temperature distribution as applied to raised-floor data centers. You will be shown why the flow distribution through the perforated tiles is usually not uniform. It is governed by the air velocity and pressure variation under the raised floor. By calculating this variation, you can predict the airflow coming out of each perforated tile.

Such a calculation allows you to study the effect of variables such as: layout of the CRAC units and the perforated tiles, the height of the raised floor, and the presence of obstructions under the raised floor.

Once the flow rates through the perf tiles are determined, the next step is to calculate, in the above-floor space, the air velocity and temperature as the air moves through the server racks and back to the CRAC units. Many examples will be presented to develop an understanding of the physical processes and to draw practical conclusions.

The tutorial will show how to create a computational model of a data center layout and calculate the corresponding airflow and temperature distribution.

Suhas V. Patankar, Ph.D.
Professor of Mechanical Engineering
University of Minnesota
and
President
Innovative Research, Inc.

8:30 A.M.

Conference Keynote: Leadership That Leaves a Legacy...

In a military career that spanned almost four decades, culminating in his assignment as the principal military advisor to two Presidents, and with almost ten years of corporate leadership experience, General Hugh Shelton speaks about leadership principles that will enable individuals in any profession to leave a positive leadership legacy. One of the leading military figures of our time, General Shelton served two terms as Chairman of the Joint Chiefs of Staff under Presidents Bill Clinton and George W. Bush. Shelton was the chief architect of the military response to the September 11th terrorist attacks, and has served in numerous capacities for the army during the Vietnam and Persian Gulf Wars. A Congressional Gold Medal honoree who was also knighted by Queen Elizabeth, General Shelton speaks with superlative expertise and authority on national defense, security issues, and crisis management. A highly respected military speaker, he guides audiences through the world's hot spots, and addresses the challenges facing America and her allies. General Shelton recently released Without Hesitation: The Odyssey of an American Warrior, which Amazon calls "a powerful, unvarnished memoir." His book, Secrets of Success, a compilation of interviews with men and women focused on values-based leadership, was released in 2009.

General Hugh Shelton
Fourteenth Chairman of the Joint Chiefs of Staff

10:00 A.M.

PANEL: The Hunt for Talent

When speaking of successful data center operations, all too often the focus is on the latest technologies and practices. We often forget that to get things done you need people with vision, leadership skills, and the tenacity to execute. This panel of industry leaders will discuss the people qualities they believe are essential to the success of a data center operation.

Moderator:
Dave Ohara
Data Center Meme
Green M3

Panelists:
Mike Manos
Senior Vice President, Technical Operations
AOL

Jack Glass, P.E.
Director - Data Center Planning
Citi Technology Infrastructure

Joe Kava
Senior Director, Data Centers
Google

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11:00am

The Green Grid: Data Center Maturity Model

The Green Grid has developed the Data Center Maturity Model (DCMM) and supporting white paper to outline capability descriptors by area such that users can benchmark their current performance, determine their levels of maturity, and identify the ongoing steps and innovations necessary to achieve greater energy efficiency and sustainability, both today and into the future. The maturity model touches upon every aspect of the data center including power, cooling, compute, storage and network. The levels of the model outline current best practices and a 5-year roadmap for the industry.

Harkeeret Singh
Global Head of Energy & Sustainable Technology
Thomson Reuters and
EMEA Technical Work Group Chair and Advisory Council Member
The Green Grid

12:00pm

End-User Exchange Forum

Designed to encourgage in-depth discussion and debate on the latest challenges in data center planning, design and operation. Topics will include: trends in infrastructure design resiliency, energy efficient design and operational practices, capacity planning and management, and the day-to-day challenges in managing data center operations. The moderator will guide the discussion with the use of PowerPoint slides and handouts; however, the real star ofthe session will be you, the end user! Bring your appetites, but more importantly, be ready to engage your peers for an exciting interactive discussion onthe latest challenges of our industy. Don't forget those business cards as this will be a great opportunity to meet your peers in the industry!

David Schirmacher
Chief Strategy Officer, Fieldview Solutions and
Vice President, 7x24 Exchange

1:30pm

AOL: Managing Disruption - A Data Center Love Story

With an onslaught of new technologies, approaches, regulation and the latest in "IT Fashion Trends" the job of leading innovation in the Data Center is becoming exceedingly complex. This session is focused on assisting the data center professional in navigating through the technical 'dating scene', cutting through the clutter and developing a program that makes sense for you.

Mike Manos
Senior Vice President, Technical Operations
AOL

3:00 P.M.

Concurrent Breakout Sessions

Breakout A: Understanding Battery Application in Today’s Datacenter

Battery application is a critical factor of Datacenter Design. With all the factors involved there are a myriad of critical questions and decisions. A successful design and implementation requires the cooperation of many individuals including users, designers and sellers. This presentation will provide the important questions to ask when initiating your project, including:

• How do I determine sizing and space requirements?
• Do I need a separate room for my batteries?
• What runtime is needed for the application, including end of life projections?
• What is the difference in 100% end of life and initial battery runtime? 
• Is it 80% battery capacity or is it 80% of the runtime?
• What are the maintenance requirements/procedures including monitoring?
• How do I start up and commission the system?
• How do I analyze the projects total cost of ownership analysis related to battery solutions? Specifically to scalability, life of product and space/containment requirements.
• How do I know my batteries are recyclable?
• Do I meet all the latest National and local code requirements? 

Doug Dethmers
National UPS Sales
Deka Unigy

Breakout B: Site Selection, Incentives and Sustainability: Legal Solutions and Beyond

Selecting a data center location with real sustainability features and low long term TCO potential is becoming more important than ever. Utility regulation, power procurement strategy along with local incentive offerings can profoundly impact your ability to achieve these goals. Qualitative assistance from legal counsel and consultants with sustainability expertise early in your site selection process can help you avoid potential missteps.  This session, led by a highly experienced development attorney with contributions from a sustainability expert, will focus on how the emerging issues of sustainability and incentives apply in a real world case study scenario.

James W. Grice
Partner & Leader, Project Solutions Group
Spencer Fane Britt & Browne LLP

Nancy Heimann, ChE
President & CEO
enginuity Worldwide, LLC

Breakout C: The Cloud and the Availability Spectrum

The potential of cloud computing to reduce recovery time and achieve better utilization of resources dedicated to disaster recovery has tantalizing appeal for businesses wanting to improve their resilience. The problem is, expectations are often misaligned with the selected technologies or the path of getting from the current infrastructure to one that is truly capable of both fail-over and fail-back in the event of an actual disaster. Progressing companies are often forced to learn painful lessons by piloting new systems: cloud first or disaster recovery first? Is there a path that can embrace both? How do we find out what we don’t know to ask? Yan Ness from Online Tech shares the questions, challenges, and solutions generated during Online Tech’s own migration from “offsite backup” to true Active-Active availability with a cloud/disaster recovery infrastructure capable of continuity in a meaningful, realistic manner.

Yan Ness
CEO
Online Tech

4:10 P.M.

Vendor Knowledge Exchange

Platinum and Gold partners of the Corporate Leadership Program will present informational sessions on various products and services.

Presentations will be given by:

ABB, Caterpillar, Cummins Power Generation, Cyberex, Schneider Electric, S&C Electric, Siemens, Syska Hennessy Group and PDI.

9:00 A.M.

Keynote: Hidden Threats to Data Center Reliability

Steve Fairfax and his team at MTechnology have been performing detailed analysis of data center power and cooling systems since 1996. MTech probabilistic risk assessment tools have been used on data center design, commissioning, operations, and upgrades. MTech's work examining the costs and risks associated with preventative maintenance and testing allows its clients to lower operating costs while significantly increasing data center reliability.
In this presentation, Steve Fairfax will highlight several common but rarely recognized threats to data center uptime. These threats have been identified in multiple reliability analyses MTech performed for different clients in different locations.
One threat poses such an extraordinary hazard to critical facility uptime that Steve feels an obligation to inform the 7x24 Exchange membership.  The threat is severe, and is present in nearly all modern data centers. Steve and the MTech team have spent months checking and re-checking the logic, math, and data. It's time to let others check the work and point out any errors. The threat is extraordinary, the analysis compelling. 

Steve Fairfax
President
MTechnology

10:30 A.M.

Deutsche Bank ECO Data Center

Deutsche Bank's commitment to being as energy efficient and sustainable as possible, Deutsche Bank is pioneering new designs and methods, and developing concepts that are new to the banking industry, and the wider community. Deutsche Bank wanted to develop a prototype data center space that would achieve the highest energy savings of all their facilities, due to AKF Group worked side by side with Deutsche Bank evaluating several cooling schemes as well as developing associated CFD models to evaluate the potential of each scheme. Ultimately, AKF recommended a high-density, low Power Usage Effectiveness (PUE) Data Center - a solution that is more commonly used in wide-open spaces and in climates such as the Pacific Northwest or Canada. This presentation will explain the process used and the benefits of designing and building a modern air-side economizer system in an existing building and in an urban environment.

Glen Neville, PE, LEED AP
Director, Critical Systems / Energy & Utility Management
Deutsche Bank/Jones Lang LaSalle Americas, Inc.

Robert Gibson, PE
Partner
AKF Group LLC

11:30 A.M.

EPA: Enabling Energy Savings in Data Centers with ENERGY STAR

The ENERGY STAR program has an array of tools that data center operators can use to improve their energy efficiency and gain national recognition for their efforts. On the product side, energy efficiency specifications are under development to help identify and label efficient servers, UPS systems, storage systems, and other data center products. Whole data centers can also apply for the ENERGY STAR label to receive national recognition of their energy efficient status. Additionally, the ENERGY STAR website contains information to assist operators in identifying facility-level energy savings. This presentation will include an update on ENERGY STAR's programs and status, plus estimated cost savings from adopting ENERGY STAR labeled products in data centers.

RJ Meyers
Data Center Product Lead
US EPA, ENERGY STAR

1:30 P.M.

Facebook: Open Compute Program (OCP)

This session will cover the basics of the OCP datacenter MEP architecture, initial lessons learned from the first deployments, and some areas interest for future R&D efforts (Generator less datacenter design and High Voltage DC distribution system design)

Thomas Furlong
Director, Site Operations
Facebook, Inc.

Jay Park, P.E.
Director, Datacenter Design and Construction
Facebook, Inc.

3:00 P.M.

Uptime Institute: Global Data Center Concerns Affecting the North American Market

Uptime Institute works with data center owners and operators in countries all over Europe, the Middle East, Asia and Latin America. Some of the challenges facing those data center operators are region-specific, but some issues may impact data center professionals in the U.S. Pitt Turner, Uptime Institute Executive Director will present findings on international standards and compliance issues, innovative design solutions, and other data center best practices from a global perspective.

W. Pitt Turner IV, PE
Executive Director
Uptime Institute, LLC

4:00 P.M.

Concurrent Breakout Sessions

Breakout A: Emerging Challenges with Hot/Cold Aisle Fire Protection

Hot/cold aisle energy saving designs for data centers has created a significant amount of confusion regarding fire detection and suppression. Additionally, manufacturers of hot/cold aisle systems add to this uncertainty by trying to develop what they feel are fire protection solutions that address these problems. Unfortunately, most of these manufacture driven fire protection solutions do not meet current NFPA code requirements, nor do they have UL or FM approvals. Dealing with these unique fire protection challenges is not difficult if one first clearly understands the potential problems prior to designing a solution. You will leave this session knowing what the real issues are and how to specifically overcome them.

Lee Kaiser, P.E., F.P.E
Enginerring Manager
Orr Protection

Breakout B: Securing Power Systems from Cyberattacks

Communications networks are being widely deployed to enable the smart grid; however, they also increase a power system’s vulnerability to cyberattacks. NERC has created the CIP standards to address how to protect cyberassets used on the electric utility grid. This presentation describes how utilities supplying mission-critical facilities can harness the innovation of the smart grid while defending against cyberattacks. It touches on some examples of threats against control systems and which compliance efforts for NERC CIP are worthy of consideration for a broader audience. It also provides prudent, practical cybersecurity recommendations for mission-critical facilities to implement in their power systems.

Tyson Salewske
Mission Ciritical Facilities Marketing Manager
Schweitzer Engineering Laboratory

Breakout C: Phoenix NAP Modularity: From Conception to Execution and Beyond

Interested in applying modular concepts to enhance and expand your business to new markets around the country or around the globe? This presentation outlines both the business and technical aspects surrounding how to effectively and efficiently employ a modular design strategy.

As Phoenix NAP, a premier data center facility and primary network access point (NAP) for the Phoenix, Arizona metro region, continues to expand its infrastructure and business model through modularity, lessons learned from Phase 1 of Phoenix NAP's expansion process will be discussed; and how its modular methodology has enabled it to successfully transition into a leading IT solutions provider and accommodate future expansion plans.

You are invited to join this interesting conversation on the realities and opportunities modular infrastructure concepts present to the ever evolving global business marketplace.

Iam McClarty
President
Phoenix NAP

Sam Macrane
North American Sales Manager
Daikin-McQuay Solutions

6:30 P.M.

An Evening at Corona Ranch!

Arizona's finest Mexican rodeo and fiesta destination!  Created to keep Mexican heritage alive, its beauty, fun and flair are remembered by all who visit. The ranch, owned and operated for over twelve years by Felix Corona of Guadalajara, Mexico, clearly represents the family's experience with rodeos and horses. During a festive dinner reception, 7x24 Exchange guests will catch a glimpse of the sun setting on the vistas of colorful cacti as you sip your favorite cocktail, taste tequila, visit with a cigar aficionado while enjoying a hand rolled cigar and participate in many activities that will include a variety of casino games, Mexican games and musical entertainment...

After dinner, it's time for the Charreada. This fabulous Rodeo Show highlights the most exciting portions of both Western Rodeo and a Mexican Charreada. The Charreada (Mexican Rodeo) consists of several different feats of Horsemanship including Riding, Roping, Accuracy, Courage and Style. The Western portion showcases the two most exciting events that made Rodeo great... Western Style Wild Bull Riding and Western Style Wild Bronco Riding.

But that's not all folks….for those who have some cowboy in them there will also be an opportunity for 7x24 Exchange guests to participate in a few fun filled rodeo contests on the main stage...so don't be shy and step right up...we know you always wanted to ride that wild bull...

This event has been made possible thanks to the following partners:

ABB, Active Power, ASCO, Clark Mission Critical, Caterpillar, ComRent, Cummins Power Generation, Cyberex, Data Aire, DPR Construction, FieldView Solutions, GE, Gilbane, HP, IM Corp, Kling Stubbins, Kohler, Layer Zero, Mitsubishi, Monico, MTU On Site Energy, Opengate, Page Southerland Page, PDI, Russelectric, S&C Electric, Siemens, Schneider Electric, Skanska, Staco, Starline, Stulz, Syska Hennessy, Virginia EDC, Walker Engineering and Whiting Turner

8:45 A.M.

Keynote: Control Systems - The New Target

In this talk, Kevin will take his usual wry look at the growing cyber-security threat to control systems of all kinds.  He'll offer an overview of Stuxnet, the foreign-country claim for the RSA SecurID hack, viruses in our military drones and more.  He'll also cover ways to improve the security of all business control systems, to prevent critical infrastructure being compromised.  From nuclear power plants to generators; stealing locomotives to limousines - Kevin will give the gray-hat hacker's perspective on this newest threat to uptime.

Kevin Kealy
Security Architect
AT&T

10:15 A.M.

Mobility and the Hybrid Cloud

The rapid adoption of mobile devices and applications as business organizations' primary social, personal and professional point of interaction generates numerous challenges to enterprises, clouds and data centers alike. Can the hybrid cloud model help?

During this presentation you will gain a greater understanding of:
*   Mobility user profiles: traffic growth and distribution
*   User base expectations and how to address them
*   The collision of clouds and mobility
*   Interconnectivity needs & benefits: connecting clouds, data and
networks
*   The evolving data center  - where are we going and how are we getting
to the cloud?
*   Cloud architectures - traditional vs. hybrid, high density vs. commodity
*   The benefits of distributed deployments - deconstructing the hybrid
cloud
*   Connections: are their cloud connection centers carrier neutral, cloud
neutral, and give you the choices you need to keep uptime high and service optimal?

Darryl S. Brown
Director of Cloud, SaaS and Media
Telx

Robert DeVita
Head of Global Alliances
Telx

11:15 A.M.

Planning the Key to Replacing Critical Cooling in a Live Data Center

Security concerns after 9-11 required a major financial institution to overhaul and expand the capacity of its only mega data center outside NY City.  The project required the end of life replacement of a chiller plant, all CW & Condenser piping, cooling towers, water storage tanks and CRAH units in an operating 91,000 sqft raised floor site outside Washington DC.  This project was high risk, since the site was full occupied during the construction.  This session will detail the extensive planning for work that was done, how risk issues were mitigated and coordinated with the user and other difficulties involved in executing the work in a live site.

William B. Holmes, PE
Vice President of Critical Infrastructure
Byte Grid Holdings, LLC

William W. Sherwin, PE
Consulting Engineer